The Best Ways to Attract New Guests to Your Airbnb

Airbnb Marketing

If you’re an Airbnb host, then you know that attracting new guests is essential to your success. In this blog post, we will outline some of the best ways to attract new guests to your property. Keep reading for tips and tricks that will help you fill up your calendar and make more money!

Why Take Efforts to Attract New Guests?

Attracting new guests is important for the existence of any Airbnb Property. This is because a listing with no recent reviews or photos is likely to be filtered out by the search algorithm, making it less visible to potential guests. 

What’s more, a listing that hasn’t had any activity in awhile is also less attractive to guests. As a result, it’s essential to take steps to attract new guests on a regular basis, even if you have great reviews and photos.

Tips to Attract New Guests to your Property

Here are some of the best ways to attract new guests to your Airbnb:

1. Keep Your Calendar Up-To-Date

The first and most important step is to keep your calendar up-to-date. This means that if you have a last-minute opening, you should update your listing immediately. 

Guests are always searching for last-minute deals, so by keeping your calendar up-to-date, you’ll be more likely to appear in these searches. In addition, you should also keep your calendar up-to-date even if you don’t have any last-minute openings. 

This is because guests often search for listings well in advance, and if they see that your listing is available for their desired dates, they may book it right away.

2. Offer Special Deals and Discounts

Another great way to attract new guests is to offer special deals and discounts. For example, you could offer a discount for guests who book 7 days in advance or offer a free night’s stay for guests who book 14 days in advance. 

You could also offer a discount for guests who refer their friends or family to your listing. These are just a few ideas, but the possibilities are endless! By offering special deals and discounts, you’ll be more likely to attract new guests to your listing.

3. Use High-Quality Photos

Another important tip is to use high-quality photos on your listing. Guests are much more likely to book a listing that has clear, professional photos. 

If you don’t have professional photos, you can hire a photographer or take your own photos with a high-quality camera. You should also make sure to use attractive keywords in your photo caption to further draw guests’ attention to your listing.

4. Write a Compelling Listing Description

In addition to using high-quality photos, you should also write a compelling listing description. This is your opportunity to sell your listing to potential guests, so make sure to include all of the highlights and amenities that your property offers. 

You should also avoid using general or overused phrases like “cosy home” or “perfect for families.” Instead, be specific and include details that will make your listing stand out from the rest.

5. Engage Actively on Social Media

Social media is a great way to attract new guests to your listing. You can start by creating a profile for your listing on platforms like LinkedIn, Facebook, Instagram, and Twitter

Make sure to post high-quality photos and videos of your property, as well as engage with potential guests who comment on or share your posts. You can also use social media to run targeted ads for your listing.

6. Respond Quickly to Messages

Another important tip is to respond quickly to messages from potential guests. If a guest sends you a message and you don’t respond within 24 hours, they may lose interest and book a different listing. 

Guests appreciate when hosts are responsive and attentive, so make sure to reply to messages in a timely manner. You can also set up an automatic message response system to save yourself some time.

These are just a few of the best ways to attract new guests to your Airbnb. 

By following these tips, you’ll be well on your way to filling up your calendar and making more money!

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