There are a number of reasons why it’s beneficial to aim for repeat bookings with your Airbnb property.
First, you’ll save time and money by not having to advertise your rental as much.
Second, frequent guests are often less likely to cancel their booking at the last minute.
Third, repeat bookings provide the opportunity to build a relationship with guests and create an atmosphere of hospitality and familiarity – making them more likely to recommend your property to others.
Finally, repeat customers tend to be more relaxed and willing to leave you good reviews, which can be helpful for future bookings.
How to Get Repeated Bookings – Tips
1. Be an Exceptional Host
The key to getting more repeat bookings is to provide an experience that your guests will want to come back for. Make sure you’re friendly, accommodating and helpful while they are staying with you so they feel welcome and comfortable.
The guests should be given anything and everything they need, during their stay.
2. Make It Easy for Guests to Book Again
If your guests have had a pleasant experience with your Airbnb, they’ll likely want to come back — but it’s up to you to make it easy for them.
Have an automated email system set up that sends out discount codes or special offers when guests book with you a second time. You can also create a referral program, where returning guests can get a discount if they refer new guests.
3. Offer Special Discounts for Rebookings
Everyone loves a deal. Consider offering discounts for guests who book with you multiple times. This could be a percentage off their total bill, or even free services such as airport transfers or housekeeping.
You might also consider providing special amenities for return customers, such as a welcome basket or discounted local attractions passes.
4. Connect with Your Guests on Social Media
Stay in touch with your guests after they’ve stayed with you. Connect on social media and show them that you care about their opinion. Invite them to join groups where they can talk about their experience and share tips for other travellers.
You can also host contests or giveaways for returning guests, which is a great way to engage them and keep your property top of mind.
5. Provide Memorable Experiences
Your goal is to give guests an experience that they’ll remember and want to relive again in the future. Consider offering activities or events, such as wine tastings or cooking classes, that will make their stay more special and memorable.
You should also provide amenities that make the stay more convenient, such as complimentary breakfast or a grocery delivery service.
6. Prioritise Customer Service
Make sure that your guests feel supported during their stay by responding to their inquiries promptly and providing any assistance they may need. If they have feedback or suggestions, listen to them and make improvements where necessary.
Being available and accessible to your guests will make them feel valued and build loyalty.
7. Focus on Cleanliness and Comfort
Cleanliness is one of the most important factors that influence a guest’s decision to return. Make sure your property is always spotless, well-maintained, and stocked with all the necessary amenities for a comfortable stay.
8. Make it Personal
Show your guests that you value them by personalising the experience. Send personalised notes or welcome baskets with items they might enjoy during their stay.
Consider learning a few words of their native language to make them feel special.
9. Follow Up After Their Stay
Soliciting feedback from your guests is a great way to gauge how satisfied they were with their stay. After your guests have gone home, make sure to follow up with them in a courteous and professional manner.
Ask them how their experience was, thank them for choosing you as their host, and invite them back with special offers or discounts.
10. Show Appreciation
Make sure to show your appreciation when guests come back and book with you again.
A simple gesture such as a handwritten note or special discount can go a long way in making previous guests feel valued and appreciated. This could be the deciding factor for them to choose your property for their future travel needs.
These are just some of the ways you can get more repeat bookings for your Airbnb.
With a bit of effort and thoughtfulness, you’ll be able to make your guests feel welcome, valued, and happy to come back.
Good luck!
